RouteMe allows one to do a simple upload of the call matrix/call plan and then calculates the most effective and productive daily route. The sales specialist is provided with a list of the specific clients to be seen and a GPS guided map beginning from his/her current location. The route, presented on the specialists mobile device, provides the most direct and efficient directional guide. As each sales call is completed, the specialists progress is noted in RouteMe and the map is re-calibrated accordingly.